Q:

The Kraft Heinz Company makes MiO Drops. This is an example of a high-tech source of innovation

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FALSE 
(Explanation: Innovation involves introducing or changing to something new, but technology is not the only source of innovations. There can be innovations in human resources, firm infrastructure, marketing, service, or many other value-adding areas that have little to do with anything high-tech. Although the MiO product is a relatively incremental innovation, with it, Kraft Heinz created an entirely new beverage category, liquid water enhancers.)

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Chapter 10 and 12 midterm exam in bmkt330 course (sociological management )

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