Q:

The term strategic envelope refers to the scope of innovation efforts of a firm

Ibrahimhamm

Save to bookmark

|

2022-06-26

|

427

Medium

Marketing, Management, exam questions, MCQ Questions, Marketing exam-questions, Marketing MCQ-questions, Management exam-questions, Management MCQ-questions,

login and add your own answer to this question

All Answers

Ibrahimhamm

2022-06-26

need an explanation for this answer? contact us directly to get an explanation for this answer

TRUE
(Explanation: Firms must have a means to focus their innovation efforts. By defining the strategic envelope, the scope of innovation efforts of a firm, firms ensure that their innovation efforts are not wasted on projects that are outside the domain of interest of the firm. Strategic enveloping defines the range of acceptable projects.)

need an explanation for this answer? contact us directly to get an explanation for this answer

total answers (1)