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Research indicates that leaders of innovative firms spend 50 percent more time on discovery activities than the leaders of less innovative firms

Ibrahimhamm
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2022-06-26
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Research indicates that leaders of innovative firms spend 50 percent more time on discovery activities than the leaders of less innovative firms.


  1. True
  2. False
Marketing, Management, exam questions, MCQ Questions, Marketing exam-questions, Marketing MCQ-questions, Management exam-questions, Management MCQ-questions,
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Ibrahimhamm
2022-06-26
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TRUE
(Explanation: The leaders of innovative firms have exhibited discovery skill that allow them to see the potential in innovations and to move the organization forward in leveraging the value of those innovations. These leaders spend 50 percent more time on these discovery activities than the leaders of less innovative firms.)

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  • Chapter 10 and 12 midterm exam in bmkt330 course (sociological management )

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Research indicates that leaders of innovative firms spend 50 percent more time on discovery activities than the leaders of less innovative firms | Marketing-Management Marketing-Management question

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