Product innovations are commonly associated with a differentiation strategy
All Answers
total answers (1)
total answers (1)
Marketing
TRUE
need an explanation for this answer? contact us directly to get an explanation for this answer(Explanation: Product innovations tend to be more common during the earlier stages of the life cycle of the industry. Product innovations are also commonly associated with a differentiation strategy. Firms that differentiate by providing customers with new products or services that offer unique features or quality enhancements often engage in product innovation.)