Process innovations are often associated with a low-cost leadership strategy
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total answers (1)
total answers (1)
Marketing
TRUE
need an explanation for this answer? contact us directly to get an explanation for this answer(Explanation: Process innovations are more likely to occur in the later stages of the industry life cycle as companies seek ways to remain viable in markets where demand has flattened out and competition is more intense. As a result, process innovations are often associated with overall cost leader strategies because the aim of many process improvements is to lower the costs of operations.)