The tendency of many individuals to invest further in decisions providing positive performance feedback is referred to as escalation
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total answers (1)
total answers (1)
Marketing
FALSE
need an explanation for this answer? contact us directly to get an explanation for this answer(Explanation: Many people have vested interests in the status quo. People tend to be risk averse and resistant to change. There is a broad stream of research on escalation, wherein certain individuals continue to throw good money at bad decisions despite negative performance feedback.)